BizSugar.com › Online Marketing › You’re Not Selling Software...Tips for Marketing Open Source Products

WordPress is one of the most successful open source products on the market today. It’s the preferred CMS for more than 1 in 5 of the top websites in the world (more than 70 million, in all) – and it makes a lot of money. In 2012, WordPress pulled in about $45 million. So, how did WordPress become so successful? And, if it’s free, how does it make so much money?