BizSugar.com › Online Marketing › You Can’t Afford to Ignore Mobile

My mother-in-law just got an iPhone (this is huge by the way). My 7 year old daughter has a tablet. Everyone seems to have a mobile device of one flavor or another.

Mobile is no longer a novelty, it’s the new normal.

Now, consider your target audience. Are they using tablets and smartphones to find out more about you? I’ll just say it… yes, yes they are!

According to a post on Convince and Convert from Jay Baer, “75% of Americans admit to bringing their phone to the bathroom.” The bathroom!

People are addicted to their mobile devices. I left my phone at work last night. All of my plans were on hold until I went back and retrieved it. Sound familiar?

So, what is the mobile strategy for your business? If you are staring blankly at the screen, start worrying now.