BizSugar.com › Online Marketing › Your Most Powerful Branding Weapon? Your Employees

Businesses spend billions per year advertising and promoting their brand. One of the most powerful ways to market a business is through word of mouth, with the explosion in social media in recent years, the power of word of mouth is almost immeasurable.
An article, advert or update from a company which goes 'viral' can reach 100's of millions of people in a very short space of time. One of the most import vehicles for your company's marketing efforts are your employees, and particular effort should be made to ensure that they fully understand and are enthusiastic about your businesses brand message.