BizSugar.com › Online Marketing › Your Web Copy Matters: 10 Experts Tell You How to Make it Better

While you can make guesses about the wording that will resonate with your audience, you’re better off actually seeing what your visitors like.

Quincy Smith, Marketing Manager at Visiple, says the best advice he can give to improve web copy is to test everything.

" It doesn’t matter if you have the best copy writer out there if it doesn’t resonate with your audience. In order to test effectively, you need one of two things: significant traffic or a user/customer base that you can interact with. "