BizSugar.com › Products and Services › 8 Required Blog Attributes for SEO, SMO & Monetization Optimization

Given the current social and search landscape it is very important to make sure company blogs are fitted with the proper mechanisms which allow publishers to take advantage of search engine optimization (SEO), social media optimization (SMO), and monetization (lead capture). The aforementioned three are critical when launching a content marketing and inbound marketing campaign. Below are eight items a blog must have in order to maximize its performance in an inbound marketing campaign.