BizSugar.com › Products and Services › Apple's unveils iCloud, shows off features of Lion, iOS 5

With summer right around the corner, Apple held its annual Worldwide Developers Conference keynote presentation in San Francisco today.As promised, Apple CEO Steve Jobs, who's currently on a medical leave of absence from the company, hosted the event, which showcased Apple's long-awaited cloud-based service, iCloud.The online service stores digital media on the Web and automatically pushes it to iOS-based devices, PCs, and Macs. According to Apple, the service is automatically integrated with a user's apps, allowing new content to be pushed to the cloud, and then shared with other devices, automatically. Jobs specifically pointed to Calendar, Mail, and Contacts, which have all been rewritten to accommodate iCloud's functionality. Users with @me.com e-mail accounts that use Mail, for example, will be able to sync their messages with iCloud and view them on any of their devices.But Apple didn't stop there. iCloud will also work with the App Store, allowing users to put all their downloaded programs on their iOS-based devices. The service will also sync with purchased books, delivering a copy to linked devices once a title is bought. Each day, iCloud backs up iOS-based devices over Wi-Fi, allowing users to restore their exact settings and content onto a new iOS-based device.