Crowdsourcing + R&D = Winning Product

Crowdsourcing + R&D = Winning Product - http://www.capturecommerce.com Avatar Posted by tomshark under Products and Services
From http://www.capturecommerce.com 4351 days ago
Made Hot by: Small Business Tribe on December 31, 2010 6:09 am
Last summer Papa John’s conducted Papa’s Specialty Pizza Challenge, a crowdsourcing campaign. Consumers were asked to create and submit recipes for interesting new pizzas. Here are six lessons from Papa John’s about crowdsourcing product creation.





Comments


Written by srawlings
4337 days ago

I'm finding that crowdsourcing is a pretty good way to conduct online research, just need to be a little wary of who is gathering and commenting. But very affordable and can have instant impact. Thanks for the post!



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