Product naming is hard. This is the kind of thing that keeps you up at night, even after you've made the decision. And asking opinions is fine, but more often than not the people you ask are not in your demographic: "Hi Mom. Things are good, thanks. Hey while I have you on the phone, what do you think I should call my enterprise level encryption engine?" So instead, why not get several hundred people in your demographic to give you some feedback?

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Written by ShawnHessinger
5484 days ago

This might be part of letting customers position your product. Let them name it too?



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