Giving customers something free is a great strategy for attracting more business. When it comes to software, though, you’ve got two models to consider:

The free trial, which gives users total and free access for a short period of time

A freemium version, which is free forever, but has limited functionality





Comments


Written by pixarch
1293 days ago

For me free trial is the best.



Written by lyceum
1304 days ago

Susan: Yes, it is very smart. [Full disclosure: I am a Squarespace customer. At the moment, I have 3 sites built with Squarespace.]



Written by lyceum
1304 days ago

What do you think about Squarespace's way of 2 weeks of free trial without any credit card information? The thing is that Squarespace is a premium service, so you then pay on a monthly or yearly basis. You are locked in, in a positive way! ;)



Written by smpayton
1304 days ago

I think it's smart, Martin. With no risk, why wouldn't you try the 2 weeks? Then you're hooked!



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!