Freemium vs. Free Trials: What Works Best for Software Businesses?

Posted by smpayton under Products and Services
From http://tweakyourbiz.com 2923 days ago
Made Hot by: DigiTechBlog on April 25, 2016 11:14 am

Giving customers something free is a great strategy for attracting more business. When it comes to software, though, you’ve got two models to consider:

The free trial, which gives users total and free access for a short period of time

A freemium version, which is free forever, but has limited functionality

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Comments

Written by pixarch
2909 days ago

For me free trial is the best.

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Written by lyceum
2920 days ago

Susan: Yes, it is very smart. [Full disclosure: I am a Squarespace customer. At the moment, I have 3 sites built with Squarespace.]

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Written by lyceum
2920 days ago

What do you think about Squarespace's way of 2 weeks of free trial without any credit card information? The thing is that Squarespace is a premium service, so you then pay on a monthly or yearly basis. You are locked in, in a positive way! ;)

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Written by smpayton
2920 days ago

I think it's smart, Martin. With no risk, why wouldn't you try the 2 weeks? Then you're hooked!

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