BizSugar.com › Products and Services › Mobile to Mobile–The New Paradigm for Interaction?

Of all the innovation occurring with mobile technology, two areas are of particular significance to small business merchants (a) tools that let small businesses market themselves or their products/services to mobile users such as GoMobi or AppMakr and (b) tools for small businesses to better organize and manage their operations on a mobile (BookFresh, Zoho etc)

So on one hand more consumers are finding and reaching out to merchants via mobile and on the other hand merchants are managing these interactions entirely on mobile. Even though these services address discrete needs, the end result is that the entire paradigm of interaction between a merchant and his customer is changing to be an entirely mobile experience – or mobile-to-mobile.