BizSugar.com › Products and Services › Profits, Revenues, Prices, Branding: The Ripple Effect

If you look at your company’s financials, and the bottom line is not looking as strong as you’d like, you may need to rethink your brand before increasing your prices. If you’re just raising prices as a reflection of rising costs, without actually changing the value you’re not really getting ahead. You need to reposition your product and service.