Startup SheerID is attempting to solve the problem of seamlessly providing customers with offers based on their verified segment. Perhaps you have heard of the oft-repeated marketing joke where a CMO says, “We know 50% of our marketing is working, but we do not know which 50%.” The advent of tools and technology that provide data on customer behavior and buying habits is useful to determine the success of your marketing campaign.
SheerID: Microtargeting Your Customers Through Couponless Marketing


From http://tech.co 3463 days ago
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