Taking the custom made business route makes more “business sense” simply because as very nearly the “only” or “one of the few” suppliers of a one of a kind product/service you will have little/no competition. Having said that why should a customer want a customized product when he has a mind boggling variety of standardized products and services to choose from?

Let me break it to you…simply because “Standardized” is Passé and “Customized” is in and here’s why…


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Written by businessavante
3931 days ago

Hi Marz,

I'm sure there is a market for one-offs that isn't based on wanting something because no one else has it, but based on a particular need that isn't met by similar mass-produced items.

businessavante (Duncan)



Written by marz25
3931 days ago

Yes..a need that hasn't been met by mass produced goods is a big reason why product/service opportunities abound.



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Share your small business tips with the community!
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