The Language of Coaching: Enrolling New Clients to Play with You

Posted by biancaaquino under Products and Services
From http://thesmallbusinessguru.com 5364 days ago
Made Hot by: on August 13, 2009 3:18 pm

I didn't enter the contest, but yesterday when I did the Get More Business Show with Nancy Marmolejo and we talk about turning Followers into Fans & Fans to Leads and then Clients, the thought came to me that a huge difference in the coach world is out language.

Our language (not the language of our nationality) is one of play and not work. We don't provide our coaching groups with workbooks - we use playbooks. Our clients hire us to play with them not work with them.

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Comments

Written by ShawnHessinger
5364 days ago

I love the message behind this post, one of inspiration and play instead of work. Even though to be sure small business definitely involves plenty of hard work, it seems to me inspiration and play should not be left to business coaches alone.

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