The Psychology of Product Packaging

Posted by jimarmstrong under Products and Services
From http://www.getbusymedia.com 4293 days ago

Scott Humphrey takes us through how certain shapes, colors and designs elicit emotional responses from consumers and how you, as a small business owner, can leverage these behaviors.

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Comments

Written by Todd Jensen
4284 days ago

Years ago, I briefly worked with an agency that specialized in product packaging and the design process was fascinating. I distinctly remember an entire wall covered with ice cream package mock-ups and the only difference between one and the next was a variation in the placement and shade of a violator graphic. They analyzed every package design down to the nth degree.

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Written by HeatherStone
4293 days ago

Thanks for sharing the post, Jim. I think there's a lot going into great packaging. Of course, the product itself is important too, but making it stand out is critical.

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