BizSugar.com › Products and Services › Updates on social networking sites worth more than $30M a day

Penn State researchers have claimed that updates on Twitter, Facebook, LinkedIn and other real-time content sites could be worth more than 30 million a day, or nearly 10.9 billion dollars a year, to advertisers."Real-time content is particularly interesting because it's a window into a person's world at a particular moment in time," said Jim Jansen, associate professor, information sciences and technology. "What we wanted to determine is if real-time search could be monetized."Jansen defines real-time content as messages-usually about the size of a typical English sentence-and links to other forms of content that people post to social networks and online sites. Real-time search engines present a stream of this content based on keywords entered by users.The researchers examined six months of real-time search queries from the database of Collecta, a real-time search engine. Queries are words and phrases that people plug into search engines to find information.