BizSugar.com › Products and Services › Want to grow your business? It’s time to get social

Only a little while ago, networking for most growing businesses meant squeezing a few hours out of an already busy day to attend an indifferent lunch with a few other business people of various kinds in a nearby hotel or restaurant.Not any more. The social media revolution led by Facebook and Twitter that has transformed how people stay in touch with each other is starting to take hold in the business community.Research suggests that companies that have embraced social media are more likely to have seen their turnover and headcount grow than those that haven’t. Consumer-facing businesses, notably retailers and entertainment groups, have been particularly quick to see the benefits of being able to contact their customers more regularly and more intimately than was previously the case.