“I’m too small.”
“It’s too expensive.”
“I don’t see the value.”
“We don’t have anything newsworthy to write about.”
Most people still believe that press releases are only for large corporations with deep pockets, but it’s time to put away those antiquated notions and recognize that a press release program has a place in any size organization. Press releases not only work to build company credibility (something you need especially when you're starting out), they are a source of new website traffic, they help boost SEO rankings, and they can be a relatively cheap way to reach your target market.
Follow this link for 13 sources for PR inspiration:
http://blog.marketinglure.com/2010/10/13-sources-for-press-release-fodder.html
13 Sources for Press Release Fodder
Posted by marketinglure under Public RelationsFrom http://blog.marketinglure.com 5167 days ago
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