3 Fundamentals Learned the Hard Way About Generating PR for a Startup

Posted by CateCosta under Public Relations
From http://www.entrepreneur.com 3469 days ago

PR is an important channel to get the word out about your startup. It not only is a way to get more customers, but it is also important for recruiting, business development, fundraising and your overall company morale.

Although it can be a difficult channel to crack initially if you decide to do it on your own, it is very much possible to get good media coverage without hiring any agency. Journalists want to write good stories and most of them welcome pitches through cold mails. You just need to pitch them the right way to get their attention.

When you’re pitching, make sure you keep following points in mind:

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Comments

Written by eculclasure
3466 days ago

I love this article. I've noticed that if you don't personalize your pitch, it definitely affects your response rate. It might take you longer to do them and you many not get as many done, but I always think it's about quality over quantity!

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