BizSugar.com › Public Relations › 6 Surprising Ways to Get More Value Out of Your Press Release

A press release (news release, media release or press statement) has traditionally been used to get your mug in the news. Actually getting on the box, in the paper or on the radio can be much harder than just distributing a great press release. It can depend on what other news is being announced, which news networks you distribute your press releases to and sometimes, the mood of the journalist on the day.

If you don’t get into the news, or you’ve had your moment in the limelight, here are some surprising ways to repurpose your press release for maximum gain.