Whoever crafts the most captivating, credible label, characterization and/or narrative usually wins -- in business, politics and other parts of life. Stand out from the competition by your vividly described point of difference, not by throwing mud at your competitors





Comments


Written by johnyaeger
3005 days ago

Great perspective on the marriage of business and politics in the current situation that we have now. Thanks for the post.



Written by HeatherStone
3006 days ago

Hi Kare,

What a timely post about lessons to be learned from the current U.S. Presidential debate (and what not to do in our own marketing.) There's certainly a danger in making marketing confrontational in the way political campaigns have been in recent years. Thanks for this look at a third way to deal with crafting your narrative.



Written by HeatherStone
3001 days ago

Thanks, Kare,

We strive to serve the small business community in all its diversity and perhaps that's the real secret to the community's success. Allowing small business people with a range of philosophies and expertise the opportunity to express their thoughts in an open forum allows members to weigh different opinions and consider advice from several points of view.



Written by kareanderson
3001 days ago

Thank you Heather and I would welcome your insights about other ways to be non-confrontational including looking at your site. I love the discoverability of the design of this community and am grateful for Anita Campbell for hosting it



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!