BizSugar.com › Public Relations › Are you “Imported From Detroit?”

A major part of combating a national fixation on ruins and the “bad” side of Detroit is showing images and creating storylines that are just as compelling and show the rest of the city.

In one fell swoop and on a national stage, Chrysler has embraced the city with its new “Imported from Detroit” brand tagline. So much so they’re using it as their tagline for the new Chrysler 200 luxury vehicle.