BizSugar.com › Public Relations › Determining ROI: Digital Radio Ad Campaign vs. Traditional Radio Campaign

Yes, a lot of people still listen to the radio – some estimates have as many as 93% of U.S. listening to the radio at least once a week. But what does "radio" mean? Are we talking AM or FM? What about Satellite Radio? And let's not forget the rise of internet radio through sources like Pandora, Spotify, Slacker, iTunes Radio, and many other services.

You can see where we're going: Radio is no longer one cohesive channel. Instead it's several different channels that can broadly be categorized as "digital" and "traditional." If you're only focusing on one of them, you may be losing out – so let's take a look at both, and what advantages they bring to the table.