BizSugar.com › Public Relations › Find Your Tribe Leaders and Have a Pow-Wow

You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/service, the rest of your marketing effort to that market will be virtually done for you.