Give to get. Always lead influencer engagement with what the brand can do for the influencer. An empathetic view of influencer collaboration will inspire far more effective outcomes than the more a transactional approach alone. See working with influencers from a long term perspective, not just as advertising campaigns.
Golden Rule of Influencer Marketing: "Give to Get" (Lee Odden)
Posted by prussakov under Public RelationsFrom http://influencermarketingdays.com 2977 days ago
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