Helping Search Engines Find Your Press Releases

Helping Search Engines Find Your Press Releases - http://blogs.bnet.com Avatar Posted by TerryJackson under Public Relations
From http://blogs.bnet.com 5097 days ago
Made Hot by: on December 24, 2007 3:22 am
Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — your company's name, what you do, the name of the CEO or whoever is quoted — and turn them into links. Here's an example of a release I did this week using this strategy for a company called CrossLoop, which offers a free desktop sharing software tool. by Jon Greer





Comments


Written by melosa
5087 days ago

If you search Google for the phrase, "press release optimization" you'll find good articles on this topic as well.



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