BizSugar.com › Public Relations › How I Use the Peter Ilic “Pay Me What I’m Worth” Killer Marketing Strategy

“Pay What I’m Worth Campaign” is a great idea for growing your business. I came across this article last week about a restaurant owner in Little Bay central London called Peter Ilic. Despite being in the middle of a recession and having his restaurant located smack-dab in the banking district of London (where everyone is losing their jobs by the minute) his restaurant is thriving and prospering.