How to Avoid PR Disasters and Mistakes with Social Listening

Avatar Posted by zolachupik under Public Relations
From https://medium.com 1579 days ago
Made Hot by: Copysugar on July 17, 2020 8:33 am
Public relations is defined as the actions a brand takes to manage its brand reputation. It is a major factor in how the public perceives the brand and it is often the key differentiator between brands (think Pepsi and Coke). Understanding this, businesses are expected to maintain good PR and prevent the spread of negative news to the public.






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