BizSugar.com › Public Relations › How To Create And Manage Brand Advocates

Fans who are willing and able to dedicate their own time to support a brand online, or in person.

Advocates are 83% more likely than others to share information about products with their network.

But how does a brand get regular fans of its work to shift from a passive consumer of information, goods and services, into an active member of the brand community. Someone who takes the passion they have for the brand and tells other people about it?

How can it call on these people when it needs them the most? Is there a way to do this while adhering to advertising regulations?