BizSugar.com › Public Relations › How to Get Free Publicity for Your Small Business

The energetic Ramon Ray of Smallbiztechnology.com talks about how to get free publicity for your small business. Besides advertising, Ray says in this presentation, gaining media coverage may be the best method of gaining not only publicity but also credibility for your product or service. Ray suggests an approach that looks at the news process and how you can position your business to gain media exposure by developing relationships with journalists and editors, establishing yourself as an expert and familiarizing yourself with a style of pitching ideas that goes beyond the stale old press release.