Is Your Tone Killing Your PR Campaign? Sometimes It’s Not What You Say, But How You Say It

Posted by marshafriedman under Public Relations
From http://emsincorporated.com 4662 days ago
Made Hot by: HeatherStone on July 25, 2011 4:07 am

How you say what you say is more important than what you say. You can have great information, but if it is delivered improperly, the return is lost. Read on.

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Comments

Written by Authopublisher
4636 days ago

Tone does so much in every kind of conversation! You can see that when you hear two foreigners speak to each other, even if you don't understand what they say, you can tell when they are arguing and you start to feel uncomfortable without understanding the content!

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Written by HotelMktgROI
4658 days ago

Great article Marsha! Now that a lot of our opinions and messages are given through writing (i.e. blogs, articles, comments), many people tend to forget that even through written content, a tone still exists. And just like you say in your example, "If you sound really superior, like a college professor preaching on his worst pet peeves, chances are that you won’t connect with your audience," this kind of tone comes out in both a live interview and writing so content creators have to be careful of tone through many different mediums.

Thanks for the share.

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Written by dream1988
4658 days ago

i like your article.thank you for your sharing.

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