The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him.

Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real.

You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get amazing PR. You don't need to be connected, and you don't need to be a "name brand."





Comments


Written by Jenny
4336 days ago

Ahhh... controversy. A great way to get PR.



Written by Aaronontheweb
4337 days ago

Heh, all Jason is doing is new-age PR without calling it PR ;)

Good article though. Pass the cup of Blind-PR-Carpet-Bombing Hatorade please.



Written by Funster
4337 days ago

Great article!



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Share your small business tips with the community!
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Share your small business tips with the community!