Because sometimes it's about honoring and paying tribute more than about making money.

Great job Budweiser!





Comments


Written by saraib820
3132 days ago

Rochelle Rochelle (So nice, you gotta say it twice!),

I like the accompanying explanation. Budweiser did not want it to turn into an ad which would increase sales by using the suffering of others. It cost millions to produce and only ran once. That way it would be seen purely as a tribute. Class act and a great lesson for companies that use lowly tactics to make money.



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