Morality in Advertising: Why Did This Budweiser 9/11 Commercial Only Run Once? | Small business news; tips; networking | BizSugar

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Morality in Advertising: Why Did This Budweiser 9/11 Commercial Only Run Once?

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Posted by profit613 under Public Relations
From http://www.youtube.com 4690 days ago

Because sometimes it's about honoring and paying tribute more than about making money.

Great job Budweiser!

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Written by saraib820
4690 days ago

Rochelle Rochelle (So nice, you gotta say it twice!),

I like the accompanying explanation. Budweiser did not want it to turn into an ad which would increase sales by using the suffering of others. It cost millions to produce and only ran once. That way it would be seen purely as a tribute. Class act and a great lesson for companies that use lowly tactics to make money.

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