How to take your brand from getting good local recognition, to becoming recognized at a national level. Tips for using traditional and Web public relations tactics to gain a solid foothold with the national media.
Moving your brand from local to national recognition
Posted by
waxmarketing under Public Relations
From http://blog.waxmarketing.com 4718 days ago
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4718 days ago
I think one of the things that really caught my eye here was the advice to think regionally. Perhaps a lot of people, myself included, tend to think locally then nationally then globally. But this is crazy when you think about it, even on the Internet. When I was in the newspaper business, a communications system that can be thought of as a very crude forerunner of this kind of information distribution, you were always thinking about whether local stories could also be played regionally. It seems, with the Internet, we've lost some of that thinking reasoning that if the Internet can reach the whole world then that should be our target audience. But this makes no sense, because speaking engagements, personal appearances, book signings, product demonstrations, should all be planned regionally for maximum impact. Why plan your big face-to-face event in your home town 20 miles from New York City if you can have it in New York City instead? Just because you can promote your home town globally from the Internet? Where will you draw the most people, potentially the most media interest and definitely the most Internet search interest? A regional approach is the logical springboard for any national campaign.