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Nike Drops Charity, Yet Their PR Image Lives Strong

Nike Drops Charity, Yet Their PR Image Lives Strong - http://prverdict.com

Posted by denissemarie under Public Relations
From http://prverdict.com 3982 days ago

Nike's PR team knew that withdrawing money from a charity, even in the wake of a disgraceful scandal could backfire on them. The more sensible and low risk option? Pull the plug on the products and continue to fund the charity directly.

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