BizSugar.com › Public Relations › Plain English Words Make the Sale – Here’s How

What’s most important in digital marketing? Tools? Platforms? Search? Video? Artificial intelligence? Lists? Or maybe it’s the words you use. This one fact is true: if people don’t read your message, you won’t make a sale. I’m not dissing all the shiny toys, but all your email marketing and SEO won’t work if you don’t get your words right.