BizSugar.com › Public Relations › PRSA’s #PRdefined: please don't redefine failure

PRSA is thumbing the eye of its community and is stubbornly going to stay the course. It doesn’t care what the community has to say and it’s going to adopt one of these three tragic manifestations of a definition anyway. The trouble with that logic is if no one else adopts PRSA’s definition, then by definition, it’s not a definition. If that happens, everyone loses.