Spin Sucks But This Book Rocks!

Posted by jonmikelbailey under Public Relations
From http://www.woodst.com 3666 days ago
Made Hot by: LimeWood on April 8, 2014 4:25 am

I met Gini Dietrich after posting a review of her book Marketing in the Round, co-written by my friend Geoff Livingston. Geoff shared the review with Gini on Twitter. In no time, Gini and I started a friendship that continues today.

I don’t say these things to name drop or to gush over Gini. I say them because it’s proof to me that Gini practices the philosophies discussed on her blog, Spin Sucks, and in the book of the same name.

There is no BS when it comes to this PR rock-star.

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Comments

Written by jonmikelbailey
3663 days ago

Thanks! I will definitely check that out.

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Written by lyceum
3663 days ago

Jon-Mikel: Thanks for the book tip. I have heard about the book. Have you read the book, The Fall of PR & the Rise of Advertising by Stefan Engeseth of Detective Marketing? [Full disclosure: Stefan is a friend of mine and I have written a book review of his latest book, Sharkonomics: How to Attack Market Leaders.]

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