BizSugar.com › Public Relations › Spread the Word – 7 Tips for Promoting your Small Business with Public Relations

Is public relations an essential part of your small business marketing toolkit? It should be. Because, done well, public relations can help promote your business for the long term in a way that a paid advertisement never will. A public relations strategy also has the potential to extend your marketing reach beyond where your direct mail and email marketing can ever go. Here are some tips for promoting your business through public relations.