PR or Public relations is about shaping and projecting an image as a key element in the drive for success. Top executives now consider a good image as a basic resource in the same way that they view finance or people. As the interaction between the government, industry, the environment, and the public becomes extremely complex, Public Relations has become an inevitable component of corporate affairs.
The Value of Corporate Communication and Public Relations
Posted by Athena under Public RelationsFrom http://bizcovering.com 5175 days ago
Made Hot by: sannwood on February 18, 2010 12:57 am
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