BizSugar.com › Raising Capital › A Crowdfunding for Equity Success Story in England: Righteous Salad Dressing - CareerFuel

Equity-based crowdfunding has huge potential to help startup or small business owners raise capital from lots of supporters. Crowd investing can also validate a business idea and simultaneously build a customer base. Creating a successful campaign, however, requires some savvy, and savvy comes from experience. For many, the first crowdfunding campaign has to succeed – small business owners can’t spend time running multiple semi-good campaigns just to gain experience. Luckily, it is possible to learn from other people’s experiences instead of relying on our own.