BizSugar.com › Raising Capital › A When crowdfunding single formula does not exist, so incorporate your own creativity.

For learning purposes, I find negative examples to always be particularly powerful. This is why I find the final chapter titled “Caveat! Campaign Cripplers” a fitting way to end the book: after having learned the right way to do things, the reader gets to reflect what they’ve learned on the common pitfalls that crowdfunding campaigns can run into. Here’s one excerpt that sums up what I often find myself stressing: