BizSugar.com › Raising Capital › Crowdfunding Call to Action Best Practices

Advice from successful campaigns can help industry newcomers tremendously. Recently, CNBC published an article that does just this: A crowdfunding veteran highlights the popular mistakes projects make. Appearing on this list – “Forgetting to ask for a donation.” At first, this may seem commonsensical, but in actuality, it makes perfect sense. So many projects focus on pitch and promotion that they neglect explicitly asking for funds. Although landing pages assume visitor contribution, content outside of a portal cannot rely on context to invoke a philanthropic response. This is why projects need strong crowdfunding call-to-actions.