BizSugar.com › Resources › 30 Trigger Words to Use in Your Online Writing

Imagine this: you publish a blog post that you’ve worked for a full week on. You wrote it, re-wrote it, edited it, and fine-tuned it and now you’re ready to share it with the world.

Naturally, you send a proud announcement to your email list. Only to find that just a few of them even open it, and far fewer of them read it.

It’s a disappointing cycle.

According to research, however, this is actually a likely scenario in online copywriting. As a general rule, only 2-3% of email subscribers will click-through to read something in an email you send them, according to MailChimp stats. So what’s the point of working so hard on them, anyway?