BizSugar.com › Resources › 5 Techniques to Automate Prospecting and Improve Quality of Your Leads and Marketing

Learning from experience is a good thing, but learning from other’s experience is better. In this article we’ll discuss some great strategies from one of the most successful SaaS vendors and a thought leader in inbound and lead generation – HubSpot. Having clear email workflows, persona snapshots, rich content database and the right tools has allowed HubSpot to improve and grow its business to more than 40,000 customers in 90 countries today. At the core of their secret sauce is the discipline to understand its market and the commitment to invest in the right tools.