BizSugar.com › Resources › Analyzing the performance of your business’ website

An eCommerce platform makes it easier to evaluate your business’ performance and understand how your customers shop. If you had a store in a shopping mall, it would be near impossible to count the number of people who visited, how many bought your products, or know for certain how frequently individual customers made purchases at your store. Using a business website builder to create an eCommerce storefront changes this. Not only can you offer a convenient shopping experience for customers old and new, but tools provided by services such as Google Analytics help you to hone your business’ strategy and increase conversion rates over time. So, which vital statistics can provide an invaluable insight into how your website is performing?