Are You Wasting Your 404 Page?

Posted by jonmikelbailey under Resources
From http://www.woodst.com 3506 days ago
Made Hot by: Digitaladvert on September 21, 2014 1:35 pm

What is a 404 Page? You’ve seen them plenty of times. They’re the pages you land on when you’ve entered a web address incorrectly or gone to a page that has been removed.

They can be boring, like this one…

Bad-Boring-404-Page

Quite frustrating really. You’re hoping to get some information you need and you end up there.

This is not only frustrating for you but also a wasted opportunity for the owner of the website.

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Comments

Written by harishbali
3480 days ago

Good insights, good tips

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Written by jonmikelbailey
3496 days ago

Happy to help!

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Written by 27will
3496 days ago

This is a great article, since it's not often that people think about 404 pages and yet it seems clear that they can be reclaimed and turned into something great. Wouldn't have thought of this, so thanks for the insight and clever example.

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Written by jonmikelbailey
3496 days ago

I know you could tie in your 404 page to analytics to track certain conversion paths. I think the most important thing to remember with a 404 page is that the user is lost. Help them find what they need first. Fun, sales and marketing goals will come second. In my opinion. :-)

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