Are You Wasting Your 404 Page?

Are You Wasting Your 404 Page?  - http://www.woodst.com Avatar Posted by jonmikelbailey under Resources
From http://www.woodst.com 2937 days ago
Made Hot by: Digitaladvert on September 21, 2014 1:35 pm
What is a 404 Page? You’ve seen them plenty of times. They’re the pages you land on when you’ve entered a web address incorrectly or gone to a page that has been removed.

They can be boring, like this one…

Bad-Boring-404-Page

Quite frustrating really. You’re hoping to get some information you need and you end up there.

This is not only frustrating for you but also a wasted opportunity for the owner of the website.





Comments


Written by harishbali
2911 days ago

Good insights, good tips



Written by jonmikelbailey
2927 days ago

Happy to help!



Written by 27will
2927 days ago

This is a great article, since it's not often that people think about 404 pages and yet it seems clear that they can be reclaimed and turned into something great. Wouldn't have thought of this, so thanks for the insight and clever example.



Written by jonmikelbailey
2927 days ago

I know you could tie in your 404 page to analytics to track certain conversion paths. I think the most important thing to remember with a 404 page is that the user is lost. Help them find what they need first. Fun, sales and marketing goals will come second. In my opinion. :-)



Written by ebele
2928 days ago

I like what Tumblr does when a page can't be found. It's pretty down-to-earth and cute.



Written by lyceum
2928 days ago

Jon: Do you know about 404-pages that have lead to additional business?



Written by tiroberts
2932 days ago

I've seen many innovative things done with a 404 page. I think that it's best used as a resource or list building page.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!