BizSugar.com › Resources › How To Reverse Engineer Your Revenue Goals To Ensure Sales Growth & Increase Profits

The CEO just handed you down the revenue goal and you have to hit the goal by year end. Your confidence aside, is there a more systematic way to ensure you meet your target month to month and sustain growth? By knowing how many leads you need, not just in each month, but per stage in your sales funnel, you and the sales and marketing teams would be more aligned with your objective. To do this you need to reverse engineer your revenue goals and break them down by number of leads per sales stage. In this article we’ll walk you through the steps on how to do this.