I’m currently in the process of pulling together a marketing plan. It’s recently dawned on me that I hadn’t really done a “Marketing Plan Document” in YEARS! But that doesn’t mean I hadn’t done a marketing plan. In fact, I’ve done several of them – for myself and for clients. - See more at: http://diymarketers.com/no-more-marketing-plan-documents-take-it-interactive/#sthash.eiitILf8.dpuf





Comments


Written by lyceum
2121 days ago

Shawn: You are welcome! :) I look forward to hear your comments on Business Generation Model and Lean Canvas business plan. Talking about business plans, have you listened to my interview (in 2010) with Tim Berry of Palo Alto Software?



Written by ShawnHessinger
2124 days ago

Hi Ivana,

I think the fact is that markets, customer demands and trends are changing far too quickly for long drawn out marketing and business plans. A plan made this weekend could easily be out of date within the month. Is that too extreme an assessment? What do you think?



Written by ShawnHessinger
2121 days ago

I haven't, Martin. I'll have to give it a look. Thanks!



Written by lyceum
2122 days ago

Shawn: Have you checked out Lean Canvas business plan tool? It is based on the book, Business Generation Model.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!