Hosting giveaways is considered to be an effective way to drive traffic to your blog. But sometimes, picking up a random winner may be a tough decision. You might not know who are your loyal blog readers and who are visiting your blog just to participate for the giveaway. Sometimes you might feel, that you should reward your loyal and consistent blog readers, who are visiting your blog commenting, sharing, tweeting, and liking your content. And you should do it, because in this way you can build a strong relationship with your readers.